10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
Topic: Web crawling
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
Technical debt in SEO: When to fix vs. when to ignore
Every crawl uncovers thousands of issues. Learn to separate urgent blockers from low-priority tasks with a repeatable prioritization system.
Google’s job Indexing API isn’t the shortcut you think it is
Learn the difference between notification, crawling, and indexing, and use a free tool to check whether your API is doing what you expect.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
How to safely implement high-impact technical SEO changes
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
Google says llms.txt files won’t harm or help your search rankings
Google clarifies AI-focused site files may be crawled, but they get no special treatment in Search or AI results.
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility
New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
Advanced technical SEO tips: 14 technical SEO issues you’re missing
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.