As AI scraping surges, AI search traffic fails to follow: Report
AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1%
Topic: Web traffic
Google Search is 373x bigger than ChatGPT search
Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is less than 1%.
5 SEO content pitfalls that could be hurting your traffic
Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.
Why SEO is your best defense against declining organic traffic
SEO is more than just growth. Here's how it helps safeguard your traffic and prevent organic decline before it starts.
Not appearing in Google AI Overviews significantly harms webpages: Study
Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
ChatGPT growing as a traffic referrer, reshaping search behavior: Report
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
How to analyze and fix traffic drops: A 7-step framework
Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.
Website Authority Tool
Enter your domain to get core metrics on rankings and traffic.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
Search traffic benchmarks report for 2024
An in-depth look at organic search traffic trends and SERP insights across seven industries.
5 things that led to a Google HCU recovery (and 3 that didn’t)
Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is.
Recovery uncertain: Google’s Danny Sullivan on algorithm impacts
Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Publishers report ‘negligible’ traffic impact of Google AI Overviews
Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.
2024 organic website traffic benchmarks
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
How will generative AI impact website rankings and traffic?
Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.
Google restores News and Discover after widespread disruption
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
Driving traffic but not leads? How to win with SEO and CRO
Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic.
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
Technical SEO tips to master Google core updates
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
Forget PageRank: Here’s why you should focus on ranking instead
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
Boost organic traffic with data-driven SEO
Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic.
Leverage AI-driven SEO to increase traffic
In this webinar, learn how to build a stellar online reputation and presence while driving more revenue.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
How SEOs can deal with unwanted adult-intent traffic
Discover why unwanted adult-intent traffic is a concern for non-adult websites and ways to identify and control it before it impacts your SEO.
How Google SGE will impact your traffic – and 3 SGE recovery case studies
Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.
How long SEO takes to work
Learn the average timeframe to see results from SEO and key factors that influence your SEO program's performance.