How to better measure LLM visibility and its impact
Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.
Topic: Web traffic
Most ChatGPT links get 0% CTR – even highly visible ones
Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed
Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
Google Discover adds follow feature and more social posts from creators and publishers
This aims to make Google Discover more publisher and creator friendly.
AI search drives less than 1% of referrals, organic still dominates: Data
AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
ChatGPT is sending less traffic to websites – down 52% in a month
Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
The implosion of the blogging-for-dollars revenue model
Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.
Google says AI is boosting Search. Yes, but…
A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks
AI traffic is up 527%. SEO is being rewritten.
AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.
The Great Decoupling of search and the birth of the agentic web
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
Google’s AI Overviews are hurting clicks: Pew study
Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
Google faces EU antitrust complaint over AI Overviews
The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.
Google Search tests “Preferred Sources” for Top Stories
Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
AI search clicks aren’t always better traffic: Study
AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.
How to build a traffic-first strategy in a fragmented search world
Ranking well doesn’t guarantee clicks. Build an SEO strategy that unifies teams, targets every SERP surface, and drives real traffic.
90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Get ready for desktop Google Discover with RollerAds
Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
LLMs, AI Overviews may be quietly driving homepage traffic: Report
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
The modern SEO: Researcher, strategist and project manager
The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate – and how to stay relevant.
Google Discover on desktop now available in some countries
Google Discover is rolling out to desktop, which could be a big traffic win for publishers hurt by AI Overviews and generative AI.
Why PR is becoming more essential for AI search visibility
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
Shocking 56% CTR drop: AI Overviews gut MailOnline’s search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.
What LLMs link to and why it matters for your brand
Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.
Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Google to expand Discover to Google’s desktop homepage
Google has been testing this for years, but kicked up its testing over the past several days.
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
Refreshing content: How to update old content to drive new traffic
Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.