Trademark Infringement Case Against Yahoo In Google AdWords Dismissed

By Barry Schwartz

Published: December 18, 2006 at 9:27 am

Steve Bryant reports that the case against Yahoo, brought by JP Enterprises for trademark infringement on the terms lovecity and lovecity.com have been dismissed with prejudice. Back in mid-June, the case was first filed against Yahoo and other companies for bidding on the brand name. Yahoo’s nor JP Enterprises’ attorneys responded to any comments about the case and why it was dismissed. It appears that there was some type of settlement, since the case can later be filed again.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.