Video: Mary Bowling on the growth of local SEO and importance knowledge panels

I had the honor to sit down with one of the most respected and well-liked local SEOs in the industry, Mary Bowling. Mary co-founded Ignitor Digital and spends much of her time educating other local SEOs on the topic, she also has been in the local SEO space before it was known as local SEO.

We discussed the changes in local SEO over the years and then discussed the importance of the local knowledge panel. We discussed how so many small businesses do not fully utilize Google My Business and how keeping on top of your data in that console is very important to local rankings in Google.

At our upcoming SMX East conference, we have added a boat load of local SEO topics. Local SEO is so important for many types of businesses and it is often overlooked by many.

This was a fun interview for me, although the focus on the camera was off, however, that improves in future vlogs. Here is the video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.