Content

YouTube’s Former Revenue Chief: “Google Got A Little Big For Me”

Google is experiencing some bumps in transitioning from a smaller innovator to a larger, more mature player in the market. Over the past year or so there have been numerous employee departures, often to start new companies themselves or to join what used to be called “pre-IPO” startups (e.g., Facebook).

The most recent case involves YouTube’s revenue chief, Shashi Seth. Seth left to take a position as chief revenue officer at Cooliris.


Om Malik quotes Seth complaining that Google had become too big for him: “I think part of being a Googler is that you like smaller environments, and I think Google got a little big for me.” But Malik also speculates that Seth had a “thankless job” in trying to figure out how to maximize revenues at YouTube.

Other long-time Google employees have also complained about things becoming more challenging there because of the company’s size. Yet there’s no way for Google to pretend to be a small company. It has to figure out how to maintain its storied culture in a much larger organization, which is, of necessity, more bureaucratic.

Explore more on

Corporate culture Employee turnover Facebook Google Initial public offering Om Malik Shashi Seth YouTube
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.