Topic: Shashi Seth

Yahoo Announces Secure Search Partnership With AVG

Yahoo and AVG announced a new partnership deal where Yahoo will power AVG’s secure search, which will protect AVG’s customers dangerous websites and online threats. The process uses AVG’s LinkScanner technology to protect their users from malicious web sites. As we reported a couple of days ago, there was an 80% increase in the number […]

SEO

Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper

Following last week’s layoffs of about 2,000 employees, new Yahoo CEO Scott Thompson announced today an overhaul of the company’s structure — and, despite concerns about the future of Yahoo search, it remains alive. At least in the memo that Thompson sent to Yahoo employees this morning. Yahoo’s new corporate structure will take effect on […]

SEO

Yahoo Confirms 2,000 Employees Getting the Axe

After several days of rumors, first reported by AllThingsD, Yahoo confirmed this morning that it’s restructuring and laying off 2,000 employees: Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition. Yahoo! expects to realize […]

Yahoo Working On Search Across Devices

After handing over its core search results to Bing in the summer of 2010, Yahoo promised that it would continue to try new things related to its search interface. One of those new ideas is a feature that would let Yahoo users begin a search on one device — a desktop computer, for example — […]

Yahoo Builds App Search For PC, AppSpot For iPhone, Android

Shashi Seth, SVP of Search & Marketplaces at Yahoo believes that mobile apps are like websites in the early days of the internet and will only continue to multiply just as websites have done — seemingly exponentially. Regardless of whether the analogy is 100 percent accurate everyone agrees that app discovery has become a big […]

Five Visionaries Sum Up The Future Of Search: Part II

Over the past several months, I’ve been trying to crystal ball what the future of search might look like. I’ve had fascinating discussions with several visionaries in the industry, including Stefan Weitz (Microsoft), Shashi Seth (Yahoo), Hampus Jakobsson (RIM) and John Battelle (Federated Media). In my last column, I started to sum up the overarching […]

Five Visionaries Sum Up The Future Of Search

For the past several months in this column, I’ve been asking a number of people the same question: Where will search go from here? For the next two columns, I wanted to sum up what came out of those conversations and find the common themes. A Shift In Our Expectations Of Success A number of […]

PPC

Yahoo Reveals Secrets Of “Search Direct” Alogrithm

I had about 20 minutes with Yahoo’s Shashi Seth after the press conference to discuss a range of things related to the Search Direct announcement. First, he confirmed that Search Direct entirely replaces Yahoo’s Search Assist. Indeed one way to look at it is as Search Assist Plus. The Answer Is Out There Seth said […]

Where Is Search Going: More With Yahoo’s Shashi Seth

In part one of my interview with Shashi Seth, the Senior VP of Search Products at Yahoo, we looked at what Yahoo’s current thinking is about search since the Yahoo/Bing integration. But the point of this series of columns is not where search is, but where search is going. And that’s where we’ll jump off […]

Where Is Search Going: Yahoo’s Shashi Seth

I’m continuing my look at what search might look like in the future with this first part of a fascinating interview with Shashi Seth, the Senior VP of Search Products at Yahoo. With the recent Bing arrangement, Yahoo now finds themselves in an interesting position in the search game. Now that Yahoo search results are […]

SEO

Yahoo Rolling Out New “Accordion” Search & Other Features

Yahoo is launching a number of search enhancements this evening that start to deliver on the UI innovation that the company has been promising since the Microsoft search deal was announced. It’s part of Yahoo’s bid to remain relevant in search by spicing up the user experience and trying to bring more utility to page […]

SEO

Where’s Yahoo’s “Big Vision”? Maybe It Doesn’t Need One

There are a number of critical articles, even complaints, coming out of yesterday’s Yahoo press event featuring new Chief Product Officer Blake Irving. The main portion of the event had Irving and CTO Raymie Strata discussing Yahoo strategy and reiterating that Yahoo wasn’t simply a media company but a company with deep technology as well. […]

Official: Yahoo’s Results Now Come From Bing

Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are still from Yahoo but the free, organic results are now powered by Bing in the U.S. and Canada. Shashi Seth, Senior Vice President of Yahoo! Search Products, said ” I am […]

Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now

The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer. Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America: This is an important step toward […]

New comScore Search Metrics: ‘Explict Core Search’ Up At Yahoo, Bing, Down At Google

As Danny earlier pointed out, comScore has devised a new metric called “Explicit Core Search” to separate intended search results from slideshow “gaming” (“contextual search”), which had arguably distorted search volumes at Yahoo and to some degree Bing in recent months. Here’s how comScore explains the new metric: When comScore reports our July 2010 qSearch […]

Time To End The Bull Search Engine Share Figures?

Yahoo’s up again in comScore’s latest search rankings. Reason? It seems largely due to non-search “slideshow” activity. Solution? Time to end the bullshit way search share figures are calculated. Chance of success? Probably nil, but it’s worth hoping for. Today’s figures, for share of searches in the US handled by the major search engines, show […]

Yahoo Cuts Positions, Shifting Search Emphasis

Yahoo is laying off more people in its seemingly ever-shrinking search group. In addition to previous general Yahoo layoffs, many search executives and employees have left or are being moved to Microsoft as part of the Yahoo-Bing search integration. According to PaidContent and TechCrunch Yahoo is cutting an undisclosed number of search jobs. Yahoo provided […]

SEO

Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’

One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover turbulence and uncertainty. To some degree she brought a kind of “vision” to the company (cut costs, focus on core strengths and content). However there’s also a sense that Yahoo is not […]

Yahoo Search: This Is The “Dark Time” But We’ll Be Back

Yesterday Yahoo hosted a press event called SearchSpeak that sought to dispel the “misconception,” in the words of new Search Products SVP Shashi Seth, that Yahoo was no longer investing in search. As Seth took the stage to begin his presentation the power in the room went out. Not a very auspicious start to the […]

SearchCap: The Day In Search, January 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Shashi Seth Now At Yahoo From AOL, Cooliris & Google Yahoo announced that they named Shashi Seth as the new Senior Vice President of the Yahoo Search Products team. Shashi Seth […]

SEO

Shashi Seth Now At Yahoo From AOL, Cooliris & Google

Yahoo announced that they named Shashi Seth as the new Senior Vice President of the Yahoo Search Products team. Shashi Seth will be managing Yahoo’s Search team and all things related to Yahoo Search. Of course, in the wake of the Microsoft deal – exactly what his role will be if/when that deal closes, is […]

Shashi Seth, Another Ex-Googler, Lands At AOL

AOL announced today that it’s hired former Google employee Shashi Seth as its Senior VP of Global Advertising Products. While with Google, Seth was head of monetization for YouTube. Most recently he was the Chief Revenue Officer for Cooliris. AOL’s addition of Seth is the latest in a series of hirings from the search industry […]

YouTube’s Former Revenue Chief: “Google Got A Little Big For Me”

Google is experiencing some bumps in transitioning from a smaller innovator to a larger, more mature player in the market. Over the past year or so there have been numerous employee departures, often to start new companies themselves or to join what used to be called “pre-IPO” startups (e.g., Facebook). The most recent case involves […]