Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.
While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data – regardless if a user is signed in or not – left many SEO insiders surprised it happened so suddenly.
To take a pulse of the industry, we’ve published reactions to the “100% not provided” search term data on our partner site: No Data For You, SEO Experts Offer Opinions on Google’s Move to Withhold Data.
The article on Marketing Land offers a number of insights from professionals like Stone Temple’s CEO Eric Enge who gave a detailed list of recommendations for search marketers, and LunaMetrics SEO project manager Reid Bandremer who claimed, “Monday was the day keywords died.” The LunaMetrics SEO project manager remains optimistic in light of Google’s decision to withhold data, claiming, “This is a huge challenge, but it’s also a great opportunity for top agencies to differentiate themselves from those who can’t adapt.”
Read the article now to see what other SEO professionals are saying, and read more tweets like the ones listed here:
@amygesenhues @mattmcgee @sengineland it’s a key opportunity for SEO to focus on core KPI’s for clients, Not Provided will force innovation
— Martin Crutchley (@Embers29) September 26, 2013
@amygesenhues This isn’t about privacy, it’s about product. Adwords is now the only way to get keyword conversion rates. @sengineland
— rjonesx (@rjonesx) September 25, 2013
@amygesenhues the shroud of the dark side has fallen :) @sengineland @mattmcgee
— Shaun Anderson (@Hobo_Web) September 25, 2013