“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Not ProvidedEarlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system.

While Google had encrypted the data two years ago for searches performed by users signed in to their Google account, and then earlier this year for any searches from the Chrome omnibox, the decision to withhold all data – regardless if a user is signed in or not – left many SEO insiders surprised it happened so suddenly.

To take a pulse of the industry, we’ve published reactions to the “100% not provided” search term data on our partner site: No Data For You, SEO Experts Offer Opinions on Google’s Move to Withhold Data.

The article on Marketing Land offers a number of insights from professionals like Stone Temple’s CEO Eric Enge who gave a detailed list of recommendations for search marketers, and LunaMetrics SEO project manager Reid Bandremer who claimed, “Monday was the day keywords died.” The LunaMetrics SEO project manager remains optimistic in light of Google’s decision to withhold data, claiming, “This is a huge challenge, but it’s also a great opportunity for top agencies to differentiate themselves from those who can’t adapt.”

Read the article now to see what other SEO professionals are saying, and read more tweets like the ones listed here:



Related Topics: Channel: SEO | Google: Analytics | Google: Webmaster Central | Search Marketing: Search Term Research | SEM Tools: PPC | SEM Tools: Web Analytics | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • generationpolitics

    SEO has long ruined websites with inexperienced marketing where bad search engine “experts” try to scheme their clients or own websites to the top of google search results. I look forward to the day when SEO ends and user design, functionality shifts for a better experience for the user. Having to read a paragraph jam packed with search terms to the point where the paragraph is irrelevant has ruined SEM. Less and less people are using search with the use of social media, website sharing and so on.

    I am not shocked in the slightest google has taken this route and hopefully Matt Cutts will get canned sooner than later. He is a poor PR and even worst lab puppet as Google Developers pull the strings in having him write or talk about what is “best” for google and not what is best for the user. We want more data, so sign up for Google Business, Google Maps, Web Developer Tools, Analytics…. and on and on.

    You want a successful website? Make t for the end user, and promote the living crap out of it. The moment you depend on search engines for results, you become dependent on google or bing where the results can change at a moments notice for better or worst.

  • Rock Hillbilly (*Patriot*)

    ^^^^ Post of the month. Content will be King again, and all of that money going to gaming the system can go into building a better site, better marketing leads and a better experience. They should have kept it all secret long ago.

  • Sean Doggendorf

    Search engines will always use algorithms. While these are around, SEO will exist to find out how they work and best serve their clients in creating rank-worthy websites.

  • http://reebesreef.tumblr.com danreebes

    I just dont think this will turn out good for the user or google but whatever. It wont change anything, the same people who game the system will figure it out Google isnt that smart. THe big G just wants more money why let people make money when they can make that money.

  • http://reebesreef.tumblr.com danreebes

    I just dont think this will turn out good for the user or google but whatever. It wont change anything, the same people who game the system will figure it out Google isnt that smart. THe big G just wants more money why let people make money when they can make that money.

  • http://www.dpom.co.uk/ Brett Dixon

    Seconded! The only issue is that it will lead to some headaches when trying to explain ROI to clients and differentiate between branded / non branded traffic.

  • Emily Hunter

    Why would Google do this? Because it can, and it further emphasizes the hold that the big G has on our lives as marketers. Thing about it, though, is that you’re right – it offers opportunities for marketers to really focus on providing value to their customers and clients when it comes to content marketing. I’ve always believed (perhaps naively) that by striving to produce epic branded content, the customers will come.

  • Durant Imboden

    Given the fact that Google’s new Hummingbird algorithm places an emphasis on “things, not strings” (to borrow a phrase from Matt Cutts), maybe “Not provided” is the kind of tough love that keyword-obsessed SEOs need to drag them out of the past and into the future.

  • deaniodice

    Bad SEO has ruined the web, but it all fairness there is some good SEO people out there who focus on great content as well as good tactics. Hiding the data is not a great thing, it’s not the end of the world either. Its a challenge.

  • Jorge Montero

    Awesome, welcome to the change, let’s go back to the good content.

  • http://www.dbsit.com.au/ Mike Lowry

    Hummingbird effect – Again Content is King !
    But Its understood always from a user point of view – Content is King Always.

    Users generally search content on Google which have informative related to search query and attractive both.

  • Daniel Delos

    The intention is obviously to combat keyword over optimization ‘spam’ which can ruin copywriting or even website content structure.

    But as long as Google works the same way, ranking on specific words and phrases more than meaning. Nothing will really change. it’s going to make knowledge MORE important, not less… The keyword data and searches are going to be the same whether we know it or not.

    I think this opens up some markets to Bing (which powers Yahoo), as well as other smaller search engines, for keyword data at least. If people are searching for it on Bing, they’re going to be searching for it on Google. By hiding information, nothing changes except the source of the data.

  • Enerla

    It isn’t that big surprise: With Hummingbird we moved away from keyword based search, and knowing the exact terms for search should be less important.

    And Google wants us to create web sites that would answer different kinds of queries instead of focusing on a core few. This way it can answer more and different kinds of queries as well.

    Moving away from keywords and exact search terms is possible for Google only if webmasters willing to work on it as well.

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