• generationpolitics

    SEO has long ruined websites with inexperienced marketing where bad search engine “experts” try to scheme their clients or own websites to the top of google search results. I look forward to the day when SEO ends and user design, functionality shifts for a better experience for the user. Having to read a paragraph jam packed with search terms to the point where the paragraph is irrelevant has ruined SEM. Less and less people are using search with the use of social media, website sharing and so on.

    I am not shocked in the slightest google has taken this route and hopefully Matt Cutts will get canned sooner than later. He is a poor PR and even worst lab puppet as Google Developers pull the strings in having him write or talk about what is “best” for google and not what is best for the user. We want more data, so sign up for Google Business, Google Maps, Web Developer Tools, Analytics…. and on and on.

    You want a successful website? Make t for the end user, and promote the living crap out of it. The moment you depend on search engines for results, you become dependent on google or bing where the results can change at a moments notice for better or worst.

  • Rock Hillbilly (*Patriot*)

    ^^^^ Post of the month. Content will be King again, and all of that money going to gaming the system can go into building a better site, better marketing leads and a better experience. They should have kept it all secret long ago.

  • Sean Doggendorf

    Search engines will always use algorithms. While these are around, SEO will exist to find out how they work and best serve their clients in creating rank-worthy websites.

  • http://reebesreef.tumblr.com danreebes

    I just dont think this will turn out good for the user or google but whatever. It wont change anything, the same people who game the system will figure it out Google isnt that smart. THe big G just wants more money why let people make money when they can make that money.

  • http://reebesreef.tumblr.com danreebes

    I just dont think this will turn out good for the user or google but whatever. It wont change anything, the same people who game the system will figure it out Google isnt that smart. THe big G just wants more money why let people make money when they can make that money.

  • http://www.dpom.co.uk/ Brett Dixon

    Seconded! The only issue is that it will lead to some headaches when trying to explain ROI to clients and differentiate between branded / non branded traffic.

  • Emily Hunter

    Why would Google do this? Because it can, and it further emphasizes the hold that the big G has on our lives as marketers. Thing about it, though, is that you’re right – it offers opportunities for marketers to really focus on providing value to their customers and clients when it comes to content marketing. I’ve always believed (perhaps naively) that by striving to produce epic branded content, the customers will come.

  • Durant Imboden

    Given the fact that Google’s new Hummingbird algorithm places an emphasis on “things, not strings” (to borrow a phrase from Matt Cutts), maybe “Not provided” is the kind of tough love that keyword-obsessed SEOs need to drag them out of the past and into the future.

  • deaniodice

    Bad SEO has ruined the web, but it all fairness there is some good SEO people out there who focus on great content as well as good tactics. Hiding the data is not a great thing, it’s not the end of the world either. Its a challenge.

  • Jorge Montero

    Awesome, welcome to the change, let’s go back to the good content.

  • http://www.dbsit.com.au/ Mike Lowry

    Hummingbird effect – Again Content is King !
    But Its understood always from a user point of view – Content is King Always.

    Users generally search content on Google which have informative related to search query and attractive both.

  • Daniel Delos

    The intention is obviously to combat keyword over optimization ‘spam’ which can ruin copywriting or even website content structure.

    But as long as Google works the same way, ranking on specific words and phrases more than meaning. Nothing will really change. it’s going to make knowledge MORE important, not less… The keyword data and searches are going to be the same whether we know it or not.

    I think this opens up some markets to Bing (which powers Yahoo), as well as other smaller search engines, for keyword data at least. If people are searching for it on Bing, they’re going to be searching for it on Google. By hiding information, nothing changes except the source of the data.

  • Enerla

    It isn’t that big surprise: With Hummingbird we moved away from keyword based search, and knowing the exact terms for search should be less important.

    And Google wants us to create web sites that would answer different kinds of queries instead of focusing on a core few. This way it can answer more and different kinds of queries as well.

    Moving away from keywords and exact search terms is possible for Google only if webmasters willing to work on it as well.