The 2016 Search Engine Land Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program.

The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference.

We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass.

Congratulations to this year’s finalists in The Landy Awards ,presented by Search Engine Land:

Best Local Search Marketing Initiative — SEM

• Brainlabs for Deliveroo
• C-4 Analytics for a Mercedes-Benz dealership
• Edelman for Beanitos Chips
• TriMark Digital for Furnitureland South
• MD Connect for The Vein Center at Muto Surgical

Best Local Search Marketing Initiative — SEO

• DAGMAR Marketing for Turner Pest Control
• GuideWell Connect/GuideWell Emergency Doctors
• iProspect Canada for SIMA Canada
• Macys.com
• The Treehouse for Cantey Foundation Specialists

Best Mobile Search Marketing Initiative — SEM

• Catalyst Canada for Mazda Canada
• Hanapin Marketing for The Weather Channel
• PMG for OpenTable
• Precis Digital for Zmarta
• Razorfish for LaneBryant.com

Best Retail Search Marketing Initiative — SEM

• Adlucent for Folica.com
• Razorfish for LaneBryant.com
• PMG (Client name withheld)
• Precis Digital for Bauhaus
• Statwax for WorkwearUSA

Best Retail Search Marketing Initiative — SEO

• AOD Marketing for Fjällräven Canada
• Bayshore Solutions for Central Vacuum Stores
• Go Fish Digital (Client name withheld)
• iCrossing for The Children’s Place
• IMI for Safe Step Walk-in Tub

Best Overall SEM Initiative — Small Business

• Firefly for Congra.com
• FSC Interactive for MignonFaget.com
• Intuitive Digital for AsheDesign.com
• MD Connect for Merrimack Valley Vein Center
• Wolfgang Digital for McElhinneys.com

Best Overall SEO Initiative — Small Business

• Go Fish Digital (Client name withheld)
• GuideWell Connect / GuideWell Emergency Doctors
• Local Search Masters for Amazing Lash Studio – Tempe, AZ
• Noble Studios for Tahoe South
• The SEO Works for Patient.info

Best Overall SEO Initiative — Enterprise

• Back Azimuth Consulting for Absolut
• Catalyst for Jaguar Land Rover
• HigherVisibility for Caliber Collision
• iCrossing for Microsoft
• Resolution Media for Kaspersky Lab

Best B2B SEM Initiative — Enterprise

• Catalyst Canada for HSBC.com
• iCrossing for Qlik.com
• iProspect for Microsoft Office 365
• Mediative for Shoretel.com
• MetricTheory for Five9.com

Best B2C SEM Initiative — Enterprise

• AARP
• Catalyst for Jaguar Land Rover
• Point It for Microsoft Store
• ROI DNA for VirginAmerica.com
• Search Discovery for ApartmentFinder.com

Best Overall SEM Initiative  — Enterprise

• Acronym for Scotts.com
• Brainlabs for Newday.co.uk
• iProspect for Microsoft Office 365
• Razorfish for LaneBryant.com
• ROI DNA for VirginAmerica.com

Best Integration of Search Into Cross-Channel Marketing

• LSEO for The Commonwealth Medical College
• MediaVest / Spark for Morgan Stanley
• Power Digital Marketing for TheDrawShop.com
• Wolfgang Digital for Littlewoods Ireland
• Zimmerman & Be Found Online for Jamba Juice

Best Overall Search Marketing Initiative — SEO & SEM

• AARP
• Edelman for Zagg
• Eden Advertising for MagicalCredit.ca
• HigherVisibility for Caliber Collison
• MediaVest / Spark for Bass Pro Shops

Search Marketer of the Year — Female

• Jody Birch – Avalaunch Media
• Brittany Blanchard – Metric Theory
• Jennifer Johnstone – Piston Agency
• Laetitia Kieffer – MediaCom
• Elizabeth Marsten – CommerceHub

Search Marketer of the Year — Male

• Todd Bailey – Gen3 Marketing
• Eric Enge – Stone Temple Consulting
• Dan Gilbert – Brainlabs
• Bill Hunt – Back Azimuth Consulting
• Aaron Levy – Elite SEM

In-House Team of the Year

• Absolut – SEO
• Lenovo – SEO
• MilliporeSigma – SEM
• UPMC Health Plan – SEM

Agency of the Year — SEM

• Brainlabs
• iProspect
• Jellyfish
• MetricTheory
• Wolfgang Digital

Agency of the Year — SEO

• Go Fish Digital
• iProspect
• MullenLowe Profero
• SEO, Inc.
• TopSpot Internet Marketing

We would also like to thank our panel of judges for their time and expertise in evaluating all of the entries, as well as our sponsors: Google, Catalyst and Stone Temple Consulting and partners Clutch.co and OMCP.org for their assistance with this year’s awards program.

We look forward to announcing the winners and celebrating the search industry in New York City on September 28!