• Michael Martin


    I thought you left that debate back in 2012 ;)

    The main point of the single URL is not based on the consolidated link equity (although the switchboard tags and even the Possum update are still not quite propagating as they should) but simplicity in design while also getting to the device users intent…which I thought you agreed, dynamic serving, in general, is the way to go here in 2013 :)

  • http://www.brysonmeunier.com/ Bryson Meunier

    Hi Michael,

    I would prefer to leave the debate back in 2012, yes. :)

    As far as I’m concerned dynamic serving can work as well as mobile URLs and responsive design for SEO– not necessarily better or worse. I think a site with a mobile URL or a mobile first responsive design site can both exhibit simplicity of design and get to a device user’s intent, so I’m not sure how dynamic serving is preferable there. If we see more evidence that one is working better than the other in the future we can revisit; but for now any of these options can work for SEO, provided they’re implemented properly.

    There’s a lot of great stuff to tackle in 2013 (e.g. case studies and tactics mentioned above), and to me the dynamic serving vs responsive web design vs mobile URL debate just doesn’t have enough substance any more to be interesting. I know people want one recommendation from us; but honestly it’s not that simple. Any of them can work for SEO if done correctly, and that’s the only honest position I feel we should be taking in 2013.

    But yes, I do agree with you that dynamic serving is great. Just not exclusively. :)

  • http://twitter.com/mattmikulla Matt Mikulla

    The single URL approach requires less resources and maintenance. It’s hard enough getting technical issues resolved with one site.

  • http://www.brysonmeunier.com/ Bryson Meunier

    Efficiency does not equal optimization, however. Buying hundreds of links requires less effort, resources and maintenance than earning them, but that doesn’t mean it’s going to be effective. Since this is an SEO column I focus on optimization, and any of these configurations can help you become optimized for mobile search.

    Besides, if you’re publishing on a mobile URL from a centralized CMS, the amount of effort required to publish on mobile URLs is minimal. And redoing your site to make it responsive requires a lot more resources than staying on a mobile URL. I appreciate what you’re saying, but I think it’s a bit more nuanced than what you’re suggesting.

  • Pat Grady

    Please keep talking about #3, your leadership is needed.

  • http://twitter.com/LeadsDubai LeadsDubai

    cant wait for your next article on mobile search terms seo. what i can wait is to read your other posts later. thanks bryson