• alex miklin

    That was truly interesting. Keyword
    research is one of the most difficult and rewarding aspects of organic SEO, and
    being able to solidify and extrapolate on each keyword’s authority on Google is
    necessary when gauging a successful organic seo campaign. Great article @Derek

  • http://twitter.com/DerekEdmond Derek Edmond

    Thanks Alex – appreciate the compliment and glad you enjoyed the column

  • Dana Melick

    Derek, Did you also consider the amount of traffic that Google now considers as direct from Apple iOS6 devices starting in Sept 12?

  • http://twitter.com/DerekEdmond Derek Edmond

    We did and good observation. In this case the numbers were relatively insignificant so I didn’t include them in this column.

    That said – we ARE keeping a running total based on the increasing adoption of iO6 devices.

    I used AJ Kohn’s formula for benchmarking data: http://www.blindfiveyearold.com/reclaiming-lost-ios-search-traffic

  • Lori Eldridge

    Interesting analysis. However did you consider that the traffic dip might have been due to summer vacation in August, then the election and Thanksgiving in Nov then the Christmas Holidays? Panda, Penguin and Algorithm updates might also have had an effect being as there were updates during those months mentioned.

  • http://twitter.com/DerekEdmond Derek Edmond

    Hi Lori – love the points about seasonality, even in the B2B space (and it seems like you’re already familiar with some of the traditional lulls!)

    We did factor those type of swings into account and fortunately had another three+ years of data to confirm patterns. Thanks for taking the time to comment!

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Google traffic was actually on the decline, in terms of
    year-over-year performance, several months before this issue became a
    red alert.”

    That’s why it’s important to look “under the hood” of your analytics and not just the high level numbers. Sometimes downward trends can be hidden or balanced out by other data sets, masking the problem until much further along. I’ve seen that happen to a lot of site owners and when they do finally catch the problem it’s a lot harder to manage.

  • http://twitter.com/danpacifico Dan Pacifico

    Thanks for this article Derek, being in the B2B field as well i understand how difficult getting buy-in for digital strategies can be. One thing i would like to note and I think that you cover briefly in the article is that although you were researching the decline in keyword traffic the larger story is that the solution was a content based solution. One of my biggest hurdle is getting clients thinking about what the end goal of a digital strategy is and not what keywords they are showing for. Have you found any success with moving a slower to market B2B industry to a more overall campaign centric strategy as opposed to a strictly SEO based strategy?

  • http://twitter.com/DerekEdmond Derek Edmond

    Hi Dan – good point and thank you for commenting! I do feel like this client was focused as much on broader campaign strategies as they are in keywords / search. This was definitely the channel showing weakness though.

  • Rich Brazeau

    Excellent article Derek. Damn the dreaded “Not Provided” and July & August Google Algorithm changes. Here is a nice history on specifics of the changes from SEOmoz for correlation and reference: http://www.seomoz.org/google-algorithm-change#2012