• http://www.swydo.com/ jeroen maljers

    Does the study say anything on the click volume? If that’s stable, then its remarkable. When there’s a sharp drop in volume however, isn’t it just the effect of all of us implementing bid adjustment -80% initially?

  • treb072410

    Great post! Thanks for sharing!

  • treb072410

    Great post! Thanks for sharing!

  • Pedro Martheyn

    well Google didn’t see that coming…. “who told you to put the enhanced (balm) on”

  • http://www.rimmkaufman.com/ Mark Ballard

    RKG found smartphone click share to be roughly flat from Q2 to Q3. Click volume was down Q/Q due to seasonality for the retail sector.

  • http://www.swydo.com/ jeroen maljers

    thanks for the info Mark.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Google pushed hard for all advertisers to adapt mobile ppc even to the extent of basically opting all advertisers in. Many conferences and industry writers focused on the topic. In my view most of the industry promoted positive sentiments while the user community was far more skeptical, especially when it came to Smartphone campaigns.

    Those who shifted ad spend heavily to smartphones tested and proved that the skepticism ppc managers had was legitimate. Smartphone PPC has a much more limited use case than initially promoted.

    Long tail targeting for smartphones?
    I don’t have empirical evidence, but it seems logical that smartphone searches are greatly influenced by search suggest. This gives Google a high degree of control over the search term composition and overall keyword competition.