An Update On ShoeMoney Vs. Google Employee Trademark Case

May 4, 2009 at 10:04am ET by Barry Schwartz

We have an update on the story “Google Employee Alleged To Have Bypassed AdWords Trademark Policy For Own Benefit” from about a month ago.

Keyen Farrell, the Google AdWords employee, has filed his documents with the court. I have attached those documents below for you to read. In short, Keyen Farrell claimed he did not know that ShoeMoney was a trademarked term. He said that Google is to blame if the keyword was put into the ad system, because he was using the Google system and it must have allowed it. But as Danny showed earlier, the Google trademark system did not allow him to place an ad for that term. It might be possible that dynamic keyword insertion was to blame here, but that would be a long shot.

In addition, Farrell said he never accessed Jeremy Schoemaker’s account. Jeremy is seeking proof of that from Google, by asking for log files, internal emails and so on. Farrell is asking for his father to be dismissed from the case.

10 MTD Brief

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9 Motion to Dismiss

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11-2 John Farrell Affidavit

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11-1 Keyen Farrell Affidavit

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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