Another One Bites the Dust: Google SMS Search Shuts Down Without Warning

Google-MobileAfter trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining our services enables us to focus on creating beautiful technology that will improve people’s lives.”

Google SMS  Search let users send search queries and receive results via a text to Google. Beginning last week, users received the following notification in response to their search queries, confirming Google SMS Search had been shut down.

Google SMS Search shutdown

In March of this year, Google listed a number of services to be discontinued, along with a comment on their need to focus:

Everyone has a device, sometimes multiple devices. It’s been a long time since we have had this rate of change—it probably hasn’t happened since the birth of personal computing 40 years ago. To make the most of these opportunities, we need to focus—otherwise we spread ourselves too thin and lack impact.

While Google has closed more than 70 services since announcing they were doing some spring cleaning in 2011, there was no advanced warning that Google SMS Search was going to be discontinued. According to study of Google’s shutdown patters that we reported on our partner site Marketing Land, Google has closed 35 percent of its products since its start. The study also predicted the top ten Google products most likely to be shutdown, but failed to identify Google SMS Search as being at-risk.

Related Topics: Channel: Search Marketing | Google: Business Issues | Google: Mobile | SEO: Mobile Search | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Jared Moré

    Good article, small grammar error: According to study of Google’s shutdown patters that we reported on our partner site Marketing Land,

    Did you mean patterns?

  • Gnosis Media Group

    Alas, it has been resurrected!

  • James in San DIego

    Wow had no idea, went to use SMS search on my phone since I refuse to update to a data phone (not a fan of all the iPhone and Android wielding kiddies these days) and it doesnt work! :O

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