Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Search Engine Land continues on strong, with an outstanding team in place.
Mobile, direct answers & site speed factors gain greater weight.
Using links as an off-the-page ranking factor was a great leap forward for search engines. But over time, for a variety of reasons, links have lost some of their value. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter […]
Despite less traffic, paid subscriber conversion said to be up fourfold.
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
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Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
The closure marks the final end of a chapter of humans trying to organize the web.
Appears to be the first-ever commercialization of Google's home assistant product.
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users.
Google Assistant is officially available for many Android phones now, but the rollout will take time.
Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers.
As of March 14, DMOZ will no longer be available.
WSJ move might cause other publishers to remove content from Google's program, if it turns out "Subscription" label doesn't hurt conversions.
New anchor button enables copy-and-paste of URLs directly to publisher sites.
Singhal will become a senior vice president of engineering, overseeing Uber's Maps & Marketplace departments.
Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
Initial fix merely bumped denial site down, then failed to work consistently. Now the denial site is gone from first page of results.
Change will be to the header in AMP content, expected in early 2017.
Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors.
Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
What's in a name? When it comes to AMP, a URL that's not the publisher's may not smell as sweet.
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.
It turns out Google's new hands-free voice-based assistant has a way to let users click to the answers it gets from publishers. That's via the companion app.
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results. Google presents that answer at the very top of its […]
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
Google search could be on the iOS Search screen with a widget, if it wanted. Why isn't it offering that option to its users?
Caught by the Penguin anti-spam filter and fixed your site? Here's how long you've been waiting for a chance to be released.
Somewhat similar to Apple's Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.