Bing Ads Editor Gets An Update With More Horsepower

Faster processing speed for accounts of all sizes promised with BAE version 10.9.

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Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain.

Here’s a rundown of what to expect, speed-wise:

Big accounts in particular (think in the range of two million keywords and one million ads) should notice the acceleration. Bing Ads says that displaying large accounts is more than twice as fast, and downloading large accounts is 30 percent faster.

Across accounts of all sizes, switching between built-in views is twice as fast and finding and replacing ads is up to 4x faster in version 10.9 compared to the previous version, according to the blog post. Switching between tabs should also be smoother.

In terms of memory consumption, 10.9 should take up 70 percent less memory than the older version.

So long, WAP ads. Wireless Application Protocol ads, the first generation of mobile ads, are no longer supported in 10.9.

Product ads, product ad extensions and product targets are also no longer supported now that Bing Ads has adopted the Shopping Campaign format. Shopping Campaign support, however, is still not available. You’ll have to continue managing those campaigns in the UI.

Those with Bing Ads Editor already installed will get an alert to update within the next few weeks. Or you can download it now here.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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