• Heather Curtis

    Wow! That’s really cool. Kudos to Bing. But for website owners, it just shows the importance of making sure your ppc and your organic SEO are in harmony (see this blog for more details on creating harmony: http://www.theedesign.com/blog/2013/ppc-organic-search-a-marketing-strategy-that-should-complement-eachother ) Especially if you are in an industry that provides resources for schools or teachers. You wouldn’t want to miss your target audience because they have switched to Bing’s ad-free search. You would want your website to rank well organically on both Bing and Google.