Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says

Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But Google, despite already having a huge lead in the market, also picked up 13% more searches last year. Those numbers, and many others, are part of comScore’s “2010 U.S. Digital Year in Review” report, which was just announced today.


ComScore says the US search market overall rose by 12% last year. The number of people using search was up 4% and the number of searches per searcher rose by 8% compared to 2009. Some of the data in the report recaps the monthly metrics that comScore shares, but with the added comparison to 2009. That includes the year-end market share for the major search engines, a chart that suggests Bing’s market share is on the rise, but not at Google’s expense.


Both Google and Bing reached their highs for the year in December, 2010, at 66.6% and 12%, respectively.

Of course, the search landscape changed dramatically in 2010 with Bing starting to power search on Yahoo. And Google continues to provide search results to AOL and others. By the end of the year, comScore says Google’s overall share of core searches neared 70%, while Bing was at 24%.


The comScore report also closely mirrors other recent studies related to the most popular search terms in the US in 2010, with Facebook being the runaway leader as the most-used search term of the year. Ebay and Netflix were the top two keywords in terms of generating paid search clicks, comScore says.


The list of popular organic search terms is similar to what Experian Hitwise reported just before the new year.

You can request a copy of the comScore year-in-review report from the company’s website.

Related Topics: Channel: Strategy | Google: Web Search | Microsoft: Bing | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Syed

    Why else would Google leave Yahoo alone (for now) and go after Bing!?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide