Digg Now Buries Microsoft Ads
ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July. Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will […]
Barry Schwartz on April 20, 2009 at 9:46 am | Reading time: 1 minute
ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July.
Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will sell ads directly, and continue to use Microsoft ads for open inventory. The Digg/Microsoft partnership was suppose to last until the summer 2010. Bring the ad management in house will allow Digg to explore more revenue models and create custom ads, that are outside of the IAB standards.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.