Don’t Like The AdWords Display Ads You’re Seeing? Now Users Can Mute Them

Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network, letting people hit an “X” to dismiss, or mute, the currently-displaying ad.

Google says it will use the signal as a way to deliver more relevant ads to consumers. Once a person mutes a certain ad, he or she will no longer see ads from that campaign. After the ad is muted, the user sees a confirmation, which leads them — if they click — to Google’s Ads Preferences manager, where they may further fine-tune Google’s profile of them.

The new feature should be especially welcome for the many people who complain about retargeting and remarketing campaigns, saying they feel like certain ads are “following” them around the web. Indeed, Google is first making this capability available for ads based on remarketing or interest categories.

“We believe this early-look feature can bring benefits to the entire ecosystem: users have a way to control their experience and signal that they aren’t interested in certain ads,” wrote Michael Aiello, a Google product manager, on the Inside AdWords Blog. “Advertisers are no longer paying to show ads to people who aren’t interested; and publishers will receive better performing (and potentially more valuable) ads.”

The change would seem to be fairly benign for advertisers, preventing their ads from being shown to people who are not interested — and avoiding sparking further negative brand associations that may arise from unwanted ad exposures. Google says it won’t provide advertisers with metrics on ad “mutes” initially, but will consider doing so in the future.

The feature will be rolling out in the next few weeks, starting with the remarketing and interest-based ads.

Related Topics: Channel: SEM | Google: AdWords | Top News

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  • http://www.herworldplus.com/beauty search engine optimization seo

    This is a useful information. Now if anyone do not want to see these extra ads. they can mute it. i am pleased to know this feature . Thanks 

  • http://profile.yahoo.com/QWBSYCW5QHLK76ZNFZLBM72P4I Henrietta

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

  • http://www.facebook.com/seo.jaipur Seo Jaipur

    It is Too Bad Work By Google

  • netsolitsolution

    This is a very healthy and nice update from Google lately. I mean nice for users not for advertisers and marketers like me. But still its a smart move from Google and it respects the viewpoint of users who don’t want to be welcomed by unwanted ads. 

  • http://www.OfInteresttoMe.com/ Matt

    Nice feature, to bad it’s only on Google’s ads. I find AdWords ads aren’t that bad. The ones I hate the most are the ones from Tribal Fusion and AdNexus.

  • Fikret besikci

    Thanks, and good information useful … http://www.yapi-mantolama.com

  • http://www.facebook.com/licitatiijuridice Licitatii Juridice
  • http://www.webstatsart.com/ Webstats Art

    It would be better to have a large button that promises “Do Not Track” as opposed to this. What do people think?

  • http://profile.yahoo.com/RLEZ5ACMZU5LEQSHY56FMQIQ5E Jonathan

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

  • http://www.facebook.com/HaukurJarl Haukur Jarl

    I think that this is actually a great step for users and advertisers, keep us on our toes :)

  • http://twitter.com/ShreyanshM Shreyansh Modi

    So finally there’s a simple way to get rid of those creepy & annoying re-marketing ads ;)
    This would also help the advertisers to achieve better CTRs.

  • softwaredevelopmentlondon

    I think it would be beneficial for the advertisers. 

  • http://profile.yahoo.com/SVAYT46A7XTJILJSUHA5YXWNWQ Lorna

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

  • Gary Bisha

    It is easy to manipulate the results using crowdsourcing platforms like minifreelance. All you have to do is post a project on minifreelance and ask them to click on x on a particular ad and pay $0.10 to the worker.

  • http://www.gowebbaby.com/ WordPress Designer

    Nice Update by Google, But going to Harm a lot to Advertising and Marketing Companies

  • http://www.facebook.com/andrewshephard67 Andrew Shephard

    I guess this is a great move from Google! Infact it should have been done earlier. This will help Google offering targeted ads to consumers and the rate of conversion will also increase. This is a bit of Pull Marketing compared to Pull marketing. No advertiser want their ads to be displayed to people who aren’t at all interested on those what if they could display ads to those people only who will be interested in buying those products. Great move from Google! Thumbs Up!

  • http://www.microsourcing.com/ MicroSourcing

    It’s a good way for YouTube to balance users’ interests with those of advertisers. This way, the site gives users options.

  • http://twitter.com/seopeace SEO Peace

    This is a great move from Google! Infact Google should have done it earlier only. Not only it will improve user search experience it will also improve the rate of conversion for particular ads displayed.

  • http://twitter.com/michaelwalmsley Michael Walmsley

    I think this is great for users. It could be made more valuable if advertisers could get a breakdown on how many people had muted the ad. Used in conjunction with currently available analytics advertisers should, over a period of time, be able to produce high quality, more relevant ads.

  • http://twitter.com/informavore7 Michelle Anderson

    Hulu also has something like this  - it’s pretty good to get rid of annoying ads and give advertisers more info on how to more closely target some users.

  • http://twitter.com/katehuebler Kate Huebler

    I think this is definitely positive for advertisers. Personally when I see the same ad a million times it makes me very annoyed at a brand. For example, everywhere I went I was seeing an for Neustar and it was getting me frustrated at them.

  • http://profile.yahoo.com/HCO2NXHVMW7QC3E5G5WG6AUARQ Roxie

    My ńeighboŕ’s mŏther-iń-ląw Maḱes $8O houŕly on the laptoṗ. She has bėėn out of w0rḱ for 7 Ṁonths but ląst Ṁonth her ińcome wąs $8734 just worḱińg on thė laṖt0Ṗ for a ƒew hours. Gŏ to this web siṫe and ŕead morė.. C&#97shLazy.com

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