• http://www.jeremymorgan.com/ Jeremy Morgan

    Wow, I never even thought of that… good idea for throwaway sites. I would never recommend doing something like this for any site you want to be considered reputable. Very deceptive and people who are more technical will see it as deceptive and tacky. 

    Interesting idea though!

  • http://rampify.com/ David Schloss

    We had a client experience this with an old developer. We cleaned up the code, but it took 2-3 days for the effects to show in Google. Nothing bad happened from the incident. 

  • Meredith Nunnally

    I thought I had noticed more in the SERPs with the five stars, etc.

    I find it funny, though, Google has “launched” a “rich snippet spam reporting tool” considering their current web spam reporting is a failure and does nothing to help those who aren’t spamming the index.

  • http://www.always10list.com/ jrplaza

    Yes, I’ve seen it many times and still suspect it to be spammy. It’s a shame it did appear on search engines and glad they have something to work on that. Reputation is something to be cared for and not just by showing manipulative codes on SE.

    Thanks for mentioning this.

  • funradio

    ooooh i didn’t know that was something like this ! It’s pretty dangerous….

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

     Google can be fair so as long as its fixed before they have to take action on it I’m sure people that have seen the error’s in there ways and work to remove such fake ratings will be fine.

    So this should be taken as a warning for all those that have tried to play the rating system and undo the fake rating pages before google catches you and puts you down a peg or two!

    I for one have seen a couple of sites doing this and will be using the report tool because they are falsely telling people they have been voted as a 5* company, which is just morally wrong!

  • http://twitter.com/viktordite Viktor Dite

    This is to much dangerous!
    Breadcrumb schema is more for telling google about the taxonomy of your site then just for showing some garbage in the SERP. Semantic Search is not for playing around with tricks. If you do so, googles Bot ‘ll tangle up surely!

  • http://www.seo-theory.com/ Michael Martinez

    Well, Barry, I guess now that the site in question appears to be penalized or banned you can expect to be hammered for “outing an SEO”.  Remember the golden rule: Whatever happens in SEO club stays in SEO club — otherwise we’d have professional ethics and standards, and heaven forbid that should ever happen.

  • http://saney.ru/tools/google-snippets-generator.html Saney

    LOL I shared this trix in 2009 and it is still working :). Big SEO experts always call such things that they do not understand as spam – saney.com/tools/google-snippets-generator.html

  • http://www.netmagellan.com/ Ash Nallawalla

    A search for that phrase “Best SEO company for Google” leads to some atrocious examples of rewritten garbage.  The site in question also throws up a red circle if you have a WOT toolbar loaded.