New: Google Rich Snippet Tool Allows HTML Input & Product Snippets Go Global

Google announced two updates to their rich snippets features yesterday. HTML Input For Rich Snippet Testing Tool: The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and […]

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Google announced two updates to their rich snippets features yesterday.

HTML Input For Rich Snippet Testing Tool:

The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and then run the testing tool. Now, you can take your HTML and paste it into the tool and Google will output the results of the rich snippets.

Rstestingtool Html Input

Product Rich Snippets Now Global:

Second, Google’s product rich snippets is now available globally. No matter where you search, if the results have the product markups, Google will display the rich snippets in the search results. Here is an example:

Google Product Snippets International

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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