Google Adds Non-Profit Details To Knowledge Graph

Semantic Search & Knowledge Graph: Information Architecture & Website StructureGoogle announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations.

Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit’s financials, cause, assets, tax ID, tax code, recent Google+ posts and more.

This seems to only currently work for non-profits with Google+ pages. So if you do the marketing for a non-profit, it may be wise to create a Google+ page for them.

Here is an example of a search for [donors choose]:


The information that is shown in the knowledge graph includes the number of followers on Google+, Wikipedia description, logo & link to Google+, tax ID number, founded date, tax deductibility code, nonprofit category, assets, revenue, income and the founders.

Related Stories:

Related Topics: Channel: SEO | Google: Knowledge Graph | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Mark Anderson

    Interesting that this is not showing in the UK yet for non-profits with Google+ pages. It’ll be interesting to see how long it takes to be rolled out over here and the impact it has.

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