Google Goggles: Image Triggered Search

When I was watching the CNBC Inside the Mind of Google, Google revealed a ‘secret’ project under the cover at Google named “Google Goggles.” Google Goggles is new search feature Google is working on that allows searchers to take a picture and ask Google, what is this picture about. Basically a way to snap a picture on your camera, upload it to Google and Google returns search results that are relevant to the picture.

I am not sure how far along this project is. According to the CNBC show, Google was testing this internally with all the Google employees. After those tests, Google was not confident in the product, so they decide to not launch it publicly – yet. It seemed as if Google wanted to make more changes to how it works and what type of results will be returned. How long that will take, I don’t know.

A Google engineer working on the project did comment that their database of matching images is somewhat minimal at this point. For a primetime release, they would need to increase the size of that database and test it thoroughly.

Here is a clip of the Google Goggles portion of the show:

eWeek has additional details on this Google Goggles product. I for one, would find this feature incredibly useful at times.

Postscript: Vic Gundotra has just announced that Google Goggles is now available in Google Labs (though not yet described or otherwise present on the site). For more detail Danny is live blogging the “evolution” press conference.

Postscript #2: Here is our new blog post with more details on this feature.

Related Topics: Channel: Mobile | Google: Images | Google: Mobile | Google: Web Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide