Google Going Places: Now In Over 100 Countries

Google Places is now in more than 100 countries globally. That now includes 30 countries in Asia, according to the Google LatLong blog:

South Asia (Pakistan, Sri Lanka, Bangladesh, Maldives), Southeast Asia (Macau, Cambodia, Myanmar, Brunei, Laos), Western Asia (Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan), North Asia (Nepal, Afghanistan, Bhutan, Mongolia), and the Pacific (Fiji, French Polynesia, New Caledonia, Guam, Papua New Guinea, Northern Mariana Islands, Vanuatu, Solomon Islands, Tonga, Samoa, American Samoa and Palau)

Places has a dual identity; it’s both both a consumer product (search + mobile) and a local marketing platform, as you know. Accordingly the Google blog post encourages local merchants throughout Asia to claim their listings and be found.

I’ve seen it estimated (without credible sourcing) that there may be as many as 100 to 150 million “small businesses” throughout the globe at any one time. It’s not clear whether Google is going to bring its Tags product to the global market. But let’s assume so.

Speaking hypothetically, if Google were successful in getting 10 million small businesses around the world to buy Tags on an annual basis ($300 at current pricing) that alone would translate into an additional $3 billion dollars in revenue. There are officially more than 20 million “firms” in the US; however the “addressable” market of small businesses for Google is probably fewer than 10 million.

Beyond Tags, Google’s recently launched Boost product may bring a new group of local merchants into bona fide search marketing. Many local merchants currently stay away from self-service paid search because of perceived complexity. However there’s a healthy ecosystem of third parties reselling Google and Bing traffic to the local market.

Google’s promotion of Places is clearly global and intended to reach billions of consumers and millions of local business owners as well.

Related posts:

Related Topics: Channel: SEM | Google: AdWords | Google: Maps & Local | Google: Mobile

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide