Google Hits eBay With Manual Penalty In Search Results

ebay-600

What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week.

A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, it was assumed eBay was hit by the Panda 4.0 Update that rolled out this week, where a wide-range of sites were with with automatic penalties.

That might also be the case — eBay might have been hit by Panda in addition to a manual penalty, which was reported earlier by Re/Code.

The timing of the manual action — which may have been deliberate on Google’s part — certainly made it look like eBay’s troubles were Panda-related. Further confusing matters, Google also announced that the Payday Loan 2.0 update was rolling out the same day.

In the aftermath of the Panda 4.0 announcement, both Moz and RefuGeeks dug into eBay’s situation, with the latter site revealing that eBay had lost visibility on keywords that began with www.ebay.com/bhp in the URL:

Using SEMrush’s filter functions, you can actually see that of the 120K plus pages that lost rankings, nearly 90K were those with “BHP” in the URLs.

It’s possible that Panda did also hit eBay, but as I said above, we’ve learned that the site was hit with a manual action penalty that happened at about the same time as Panda. Whether the manual action penalty is instead of Panda, or in addition to Panda … we don’t know.

Google rarely comments on individual sites and, as expected, declined to provide a statement on eBay’s situation.

Related Topics: Channel: SEO | eBay | Google: Penalties | Google: SEO | SEO: Spamming | Top News

Sponsored


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide