Mar 28, 2011 at 9:45am ET by Barry Schwartz

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Google has launched Google Instant Search for Google Place search results.

To see this yourself, conduct a search on Google and then click on “Places” in the left-hand panel. Then type in the search box and Google Instant will predict and auto fill your searches.

Here is an example query for pizza:

Google continues to roll out Google Instant on their vertical search features. Last month, Google Product Search gained Instant Search and Google promises to “continue to expand Instant to all views, languages and domains over the next few months.”

This roll out comes the week after Yahoo launched Search Direct.

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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http://ShawnHart Shawn Hart

How do you think this will effect reporting in a business owner’s Places account? It seems to me that it may cause an increase in impressions, but those impressions will be much less valuable since they will effectively be a momentary step on the way to the actual search the person was intending. How long does a search result have to appear for Google to consider it an impression?
http://www.seroundtable.com/ Barry Schwartz

Same as how ads or other organic results are impacted.

3 seconds is the AdWords impression count rule. Same likely applies to this.

Of course, if you hit enter or click on a result, that will count as an impression as well. Plus waiting 3 seconds.
http://www.webatou.net Nicolas Machard

This might have a massive impact on seeking for Coupon when normal/current users never thought of it when looking for a specific shop or restaurant…

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