Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side

Google Logo - StockToday, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint.

In the screenshot below, you’ll see query performance when an ad was shown, when an organic listing displayed and when both ad and organic results were shown. You can see the click and impression data side-by-side, making it significantly easier to analyze how organic and paid impact one another.

adwords paid and organic report

You’ll need an AdWords account, of course, to use the report, but you don’t need to be actively running ads. Your organic reporting will still display.

The organic data gets pulled from Webmaster Tools, so advertisers that don’t use Google Analytics can still take advantage of this report. To use the new paid & organic report, link your AdWords and Google Webmaster Tools accounts if you haven’t already.

Related Topics: Channel: SEM | Features: Analysis | Google: AdWords | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • SEO GROUP

    Maybe this will help clarify where to allocate your marketing dollars. Organic or PPC

  • Craig Broadbent

    clearly trying to drive additional spend by proving incrementality of ppc here

  • http://www.michaelmerritt.org/ Michael Merritt

    Organic only: 1.8; Both shown: 2.2. Bring on the conspiracy theories!

  • training magnific

    My partner and i actually enjoy this post and the internet site all in all! Your piece of writing is really plainly composed as well as simply understandable. Your current Blog design is awesome as well! Would be awesome to know where I are able obtain it. Please maintain up the very good job. We all require far more such website owners like you on the net and much fewer spammers. Fantastic mate!

    Microsoft dynamics training

  • training magnific

    Hey very nice blog!!

    Hi there,I enjoy reading through your article post, I wanted to write a little comment to support you and wish you a good

    continuationAll the best for all your blogging efforts.

    Appreciate the recommendation! Let me try it out.

    Keep working ,great job!

    Hadoop training

  • training magnific

    My partner and i actually enjoy this post and the internet site all in all! Your piece of writing is really plainly composed as well as simply understandable. Your current Blog design is awesome as well! Would be awesome to know where I are able obtain it. Please maintain up the very good job. We all require far more such website owners like you on the net and much fewer spammers. Fantastic mate!

    Microsoft dynamics training

  • training magnific

    Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!!

    Latest jobs

  • Brodie Tyler

    Any idea if the local results are counted in the organic stats?

  • Brodie Tyler

    How did all these spammy posts from training magnific get through?

  • http://www.archology.com/ Jenny Halasz

    Thanks for the great writeup, Ginny! If anyone’s interested in an SEO perspective, we’ve written up our thoughts here: http://www.archology.com/organic-data-and-not-provided/

  • http://www.planetmarketing.com/ Francisco Meza

    For some reason I still don’t trust GWT for reporting organic visits (clicks). If I go into GA > Traffic Sources > Search > Organic, the numbers there are different for the same keywords vs. GWT.

    I wouldn’t rely on this new report since it’s pulling from GWT. I would if it pulled from GA.

  • Phil

    I agree with you- I always take GWT with a pinch of salt

  • http://www.siliconvalleywatcher.com/ Tom Foremski

    It would seem that paid will be outpacing organic especially since organic first page results are so slim these days…

  • http://thejakejordan.com/ baldjake

    Francisco -GWT and GA will never match b/c GWT is a range where as GA is an average. They are different data points really. That being said, take any G data with a pinch of salt!

  • Jeremy Masseth

    does this report give GWT access to adwords data or is it just pulling GWT data into the adwords interface?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide