Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint.
In the screenshot below, you’ll see query performance when an ad was shown, when an organic listing displayed and when both ad and organic results were shown. You can see the click and impression data side-by-side, making it significantly easier to analyze how organic and paid impact one another.
You’ll need an AdWords account, of course, to use the report, but you don’t need to be actively running ads. Your organic reporting will still display.
The organic data gets pulled from Webmaster Tools, so advertisers that don’t use Google Analytics can still take advantage of this report. To use the new paid & organic report, link your AdWords and Google Webmaster Tools accounts if you haven’t already.