Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

payday-loan-search-600

Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow.

This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms.

Didn’t Google just update the PayDay Loan algorithm a couple weeks ago? Yes, version 2.0 was launched a couple weeks ago.

Matt Cutts explained that this goes after different signals. The 2.0 version targeted spammy sites, whereas version 3.0 targets spammy queries.

Again, this is launching as soon as tomorrow and will look specifically spammy queries, such as terms like [payday loans], [casinos], [viagra] and other forms of highly spammy queries.

Matt did not clarify exactly what he means by spammy sites versus spammy queries, we will try to get more concrete details on this soon.

Postscript: The PayDay Loan v 3.0 has launched on June 12, 2014.

(Stock image via Shutterstock.com. Used under license.)

Related Topics: Channel: SEO | Features: Analysis | Google: Penalties | Google: SEO | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide