Google Testing Hotel Prices In Google Maps

A “small portion” of Google Maps users may see the latest experiment on Google Maps: the addition of hotel prices as part of the business listing information. You’ll know that you’re one of those users if you see an interface like this next time you search for hotels on Google Maps:

hotel-prices

The pricing information comes from a “limited number of advertisers” that have agreed to give Google their pricing information — judging from the image, this appears to include travel portals such as Expedia, Priceline, and the like. It’s unclear if any hotels are participating directly.

In today’s announcement, Google emphasizes that this has no impact on how hotels are ranked in Maps.

Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors, regardless of whether there is an associated price.

Google says it’ll evaluate the data and feedback from this experiment before deciding to roll it out to more users with pricing from more advertising partners.

Related Topics: Channel: Local | Google: Maps & Local | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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