Google Maps To Add “Google Store Views”

I received a tip from a New York retailer named Oh Nuts, that Google came to their store to take pictures for a new Google Maps product named “Google Store Views.” I was told that they took pictures of the inside of the store, every 6 feet, in all directions. They also took pictures of products.

Google Store Views will allow people to essentially walk into the store, off of Google Street Views. So imagine you are looking at this store, and then you can click on the door to enter it, all on Google Maps. Then when you enter the store, you can wall through it.

Here are pictures of Google capturing the pictures from within the store:

Google Store Views

Google Store Views

Here is an embed of the Google Maps Street View of outside of the store:

View Larger Map

I have emailed Google for a statement on this tip and I will update this post, if and when I get one.

Postscript: A Google spokesperson sent us the following statement:

We are always experimenting with new features for Google Maps. We have nothing further to announce at this time.

Related Topics: Channel: Local | Google: Maps & Local | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Chris Silver Smith

    Barry, out of curiosity, if Google confirms, ask them if they’re using GPS-enabled cameras while doing this!

  • miketleads

    Wonder what companies that already offer this will do, companies like this is interesting.

  • FrankReed

    @miketleads – I would be very worried if I was only because of who Google is. If Google is providing the same service it will be very difficult to compete no matter how good they are. It’s just the new Google world order.

    Thanks for the update Barry.

  • JasonMurphy

    This is gonna be tough to roll out, no?
    Does the business need to add the pictures moving forward?

    Obviously Google won’t be snapping pics for everybody and I doubt most businesses will do this for fear of turning people off before they can meet them in person.

    Also – sup with the weird mask that the camera guy is wearing? lol

  • NickLatus

    It would be awesome if they could do a real-time photo update at my local convenience store so I would know when the milk with the farthest out sell by date was available.

  • Josh Marti

    Our free Point Inside indoor map and navigation app for iPhone and Android has hundreds of the largest malls with a WGS-84 navigable frame that would love this content

    Not sure where this is heading, but kudos to Google for attempting it. Mapping all these indoor venues was difficult, but “Store View” sounds much more tough to manage the churn of stores and products.

  • rusty

    [ Up-front disclaimer: we have a web site that competes in this space ]

    This is interesting news, and potentially a worry for some companies working in this domain. But it’s also validation. If it helps attract more attention to similar, but different types of solutions from other vendors, we’re okay with that.

    For example, Oh! Nuts could have taken a different approach. If they had shot a set of organized pictures of their store all by themselves, and used RealPlaces ( to create a similar walk-around, they would be in complete control of their imagery. The end result might not connect directly into StreetView (yet), but they would be able to change or update images whenever and however they like. They could also highlight various products of their own choosing with individual zoom-in closeups, add descriptions of products, and/or allow their viewers to add their own comments. As an example, see what a hair salon in Seattle put together:

    Being in control of one’s own images and allowing your customers to engage is important these days. And with that in mind, we welcome Google’s implicit validation that in-store navigable imagery is desirable and valuable. Thanks Google!

    -Rusty, founder RealPlaces, Inc.

  • Darrin Ward

    I received a call about a month ago from Google employee that wanted to schedule a trip to all 6 of the stores with which I am associated in the NYC area. I didn’t call him back but I do still have his contact information from the voicemail.

  • j-mass

    And no one thinks this is part of a 2010 April Fool’s Day stunt? Come on, people. What a waste of bandwidth.


  • verbatim

    The photos show the Boro Park location of Oh, Nuts, while the Google map show the Avenue J location.

  • KevinM

    This just seems like the next logical step in Google indexing the entire planet.

    @j-mass Not at all. If you consider the way things are going with mapping, this doesn’t seem all that ridiculous. After all, you can get apps on your phone now that give you details maps of shopping malls. You can also “walk down a street” with Street View, so why not be able to take a left into that Mac’s Milk to check out the Froster flavours on tap?

  • smokr

    My father owns a small store in downtown Los Angeles. He was visited by a guy from google, that asked him if they could take pictures of the inside of his store. I checked it out and it seemed legitimate.

    Google said that they would make an appointment and come in for about 15 minutes and photograph the entire inside of the store (public areas only).

  • dface

    Does anyone else get that this may not be a good idea? Now crooks and thieves, possibly terrorists don’t even need to leave their home to scout the place. What’s next, government buildings? How does this benefit anyone? Did I miss something?

  • BrianN

    They came to my store and spent a couple of hours photographing. It’s been what seems like 6 months or so and I haven’t heard anything….hopefully it comes out soon.

    As for dface are you serious? Dude you need to put down the joint you are way too paranoid.

  • BrianN

    They spent a couple of hours photographing my store in San Francisco. It’s been at least 5-6 months though and I haven’t seen anything yet.

    As for dface are you serious? Dude you need to lay off the weed you are way to paranoid.

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