Google and MySpace just have announced they have renewed their search and advertising deal. The multi-year agreement will expand on their current relationship and give MySpace access tot Google’s web search and search ads, as well as access to Google’s Display Network and DoubleClick Ad Exchange.

Google will continue to power the search results on MySpace, as well as the search ads on the site. The new part of the agreement is Google powering some of the display ads on the site.

“We’re thrilled about renewing our partnership with Google. Their best-in class technology will continue to provide our consumers with a robust search experience,” said Nada Stirratt, Chief Revenue Officer of Myspace. “We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory.”

“We’re excited to deepen our partnership with one of the largest social Web properties in the world, Myspace,” said Henrique de Castro, Vice President of Global Media and Platforms at Google. “We’re pleased that our technology will benefit Myspace’s users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns.”

Related Topics: Channel: Industry | Google: Business Issues | Google: Partnerships

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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