Google OS Reactions: The Positive, Negative & The Paranoid

Late yesterday Google announced (or finally admitted) that it had developed an operating system, called Chrome OS, not to be confused, exactly, with the related Chrome browser. Everyone and their grandmother seems to have an opinion about it. Here’s a sampling of the reaction, positive, negative and in-between:

The fans, boosters and generally positive takes:

TechCrunch, BetaNews, Computerworld, Mashable, BuzzMachine, Ars Technica, BloombergArsTechnica, Google Watch, MediaMemo,, Google Operating System, The Register,, Black Web 2.0, BloggingStocks, Gadget Lab, Computerworld Blogs, ContentBlogger, Lockergnome Blog Network, About Mobility . . .

The critics and skeptics:

PC World, CNET News, Search Engine WatchAllThingsD, ZDNet, InformationWeek, Techdirt, Traffick, SlashGear, MacDailyNews, SmoothSpan Blog . . .

The “wait and see” or “he said/she said” pieces:

BBC,, eWeekGigaOM, Venture Capital Dispatch, The Microsoft Blog, IntoMobile, Between the Lines, Mercury News, Seattle Times, ReadWriteWeb, TG Daily, Googling Google, New York Times . . .

And now for some verbatims:

This is Google dropping the mother of bombs on its chief rival, Microsoft. It even says as much in the first paragraph of its post, “However, the operating systems that browsers run on were designed in an era where there was no web.” Yeah, who do you think they mean by that? And it’s a genius play.


If Google wants to succeed in its boldest product launch to date, the Chrome OS, the company needs to focus on its success with the same intensity it once dedicated to search.  If it doesn’t, Chrome OS will end up just like Chrome: yet another irrelevant skunkworks project used by a handful of digerati and Microsoft-haters and ignored by everyone else.

Silicon Alley Insider

The privacy implications are, of course, horrendous. And while Google will inevitably dismiss such concerns as paranoid and argue that any data the company might collect at the OS level will be used only to improve its services and benefit users, it should still give us all pause. Because when it is finally launched, Chrome OS will be yet one more deep well of consumer data to which Google will have access

Digital Daily

[T]his time the networks are more reliable and users are happier than ever to use networked storage and backup systems, so perhaps Chrome OS has come at just the right time. If so, then Microsoft should be worried. The network computer has been a long time coming, but with Google’s backing it could yet be the platform that finally challenges Redmond.

The Register

It appears the top three hardware vendors have little or no relationship with the search and online advertising giant. But if Google plans to make inroads into Netbooks and eventually notebooks, that will have to change very soon. Every consumer desktop and notebook, and most Netbooks today (excluding computers from Apple) is designed to run Windows. Microsoft has deep hooks in the manufacturers’ design and engineering processes, and the hardware companies’ marketing and product launch cycles always take Microsoft’s plans into account.

Microsoft has a number of projects in the works that I’d say are more likely to be competitors to Chrome OS than is Windows 7. The Gazelle OS-in-a-browser project from Microsoft Research is still just a research project and not in incubation or test-release form. But if Microsoft decides it has legs, they could put it on a fast track.

All About Microsoft

If you want to read Danny’s initial take, here it is.

Postscript: Google has identified some of the companies that it’s working with on the Chrome OS initiative:

The Google Chrome OS team is currently working with a number of technology companies to design and build devices that deliver an extraordinary end user experience. Among others, these companies include: Acer, Adobe, ASUS, Freescale, Hewlett-Packard, Lenovo, Qualcomm, Texas Instruments.

(emphasis added)

Related Topics: Channel: Consumer | Features: General | Google: Chrome | Google: Other | Google: Partnerships | Microsoft: Business Issues | Microsoft: General | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • alfredopalconit

    Here is another verbatim :P

    Well, they better have support to all major file types, like doc, jpg, pdf and can install most if not all known applications that run on Windows, Mac and or Linux.

    Compatibility is where other wanna be competitors are lacking. If Google can pull this off and give it away for free, people might switch to Google Chrome OS.
    - The Google Operating System Is Real: Google Chrome OS Announced comment

  • nickstamoulis

    This is a great compilation of all of the activity regarding the new Google OS…thanks for putting all of this in 1 place! :o)

  • ventureN

    The Google OS has it’s place. I was rather surprised that it was not combined with Android as the base OS. Seems like a duplication of effort/development (Android and Chrome OS).

    If nothing else, this ramps up the fight for innovation. How much better did the browser get when competition perked up?

    Now, if we could just get some ad networks that could compete with G.

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