• http://www.brickmarketing.com Nick Stamoulis

    Google+ has millions of users but it still has a long way to go to catch up to Facebook as far as attracting a mainstream audience. Integrating Google+ data into the search algorithm is basically forcing brands to get involved, but they won’t be doing it for social purposed, they will be doing it for search purposes.

  • http://www.localseoguide.com Andrew Shotland

    +1 Nick!

  • http://seo2.0.onreact.com Tad Chef

    Andrew, I’m afraid it’s SPYW like in “spyware” not SPEW. Google has come up with a really meaningful name this time ;-)

  • http://www.localseoguide.com Andrew Shotland


  • http://practicelightinternet.com andreakropp

    Any idea whether the location of the person sharing plays a role? Your examples would suggest otherwise, but this would be the next logical step. Clearly restaurants that are 3000 miles away aren’t very helpful unless I’m headed there on a trip and search ‘chinese restaurants Daytona’ at which point it becomes helpful. Trying to put algorithms around every possible search intent is a little too Big Brother.

  • Lyndon NA

    The “Local Influencer” role is a given.
    We’ll see local experts and connection managers springing up left, right and center soon enough.

    What worries me is that it’s basically going to be Links all over again.
    Back scratching, favours and incestuous links, erm, I mean mentions, plus’s, circle shares etc.

    If you aren’t pandering to the upper echelons, you may end up missing out.
    And heaven forbid if you publicly/privately show someone up, disagree openly etc.
    You can be ostracised!