Google Quietly Brings Back RSS Feed Option To Google Alerts

The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up, however, they still seemed to […]

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The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts.

In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up, however, they still seemed to work with Feedly, when I transitioned from Google Reader after Google Reader closed.

Here is a picture of the need “Feed” option within Google Alerts:

google-alerts-feed

As you can see, you have the option within “deliver to” to deliver the alert to a feed.

After you click “create alert”, you will be taken to the manage Google Alerts page where you will find the RSS URL you can copy and paste into your preferred RSS reader.

I am grateful that this option is back, just sad I lost most of what I had set up previously. I wonder if Google can restore the old alerts?

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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