Google Quietly Brings Back RSS Feed Option To Google Alerts

google-alertsThe Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at

In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up, however, they still seemed to work with Feedly, when I transitioned from Google Reader after Google Reader closed.

Here is a picture of the need “Feed” option within Google Alerts:


As you can see, you have the option within “deliver to” to deliver the alert to a feed.

After you click “create alert”, you will be taken to the manage Google Alerts page where you will find the RSS URL you can copy and paste into your preferred RSS reader.

I am grateful that this option is back, just sad I lost most of what I had set up previously. I wonder if Google can restore the old alerts?

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Related Topics: Channel: Search Marketing | Google: Alerts


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • John-Pierre Cornelissen

    Do I see correctly you get a rss feed for each alert?

    Also, do you know if it works better then email alerts? Just asking because I hardly ever get an email alert for any of my alerts, while if I search in Google with the same criteria there should have been an alert. I also use TalkWalker with the same criteria, also not perfect because they don’t index everything, but at least it gives me some alerts.

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