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Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
Today, Google announced it is revamping the reporting available in AdWords for Video. Video campaigns are still isolated from all other AdWords campaigns, but the new reporting changes should make it easier for advertisers to gauge performance.
The new dashboards pull in more data from YouTube so advertisers don’t have to toggle back and forth between AdWords and YouTube analytics to understand how their videos are performing overall, both organically and as ads.
For more details, see our coverage on our sister site, Marketing Land.