Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes

Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo found that Elsa dominated the $2.9 million advertisers […]

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Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S.

Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo found that Elsa dominated the $2.9 million advertisers spent on Google search ads on desktop and tablets in August and September.

Advertisers spent a total of $385,000 on 14 Elsa costume-related keywords in August and September.

14 Elsa-specific keywords generated $385,000 in Paid Search spend during August and September – See more at: https://www.adgooroo.com/resources/blog/a-disney-sexy-halloween/#sthash.tXo3yme3.dpuf
14 Elsa-specific keywords generated $385,000 in Paid Search spend during August and September – See more at: https://www.adgooroo.com/resources/blog/a-disney-sexy-halloween/#sthash.tXo3yme3.dpuf
14 Elsa-specific keywords generated $385,000 in Paid Search spend during August and September – See more at: https://www.adgooroo.com/resources/blog/a-disney-sexy-halloween/#sthash.tXo3yme3.dpuf

2014 halloween popular costumes paid ad clicks adgoorooApproximately $720,000, or 31 percent, of all Halloween costume adverting was spent on Disney-owned characters. Of that, Frozen characters accounted for $550,000 or 62 percent of ad spend on Disney character Halloween costumes, and 19 percent of the overall spend.

Mr. Blobby, John Adams Among Least Popular Costumes

AdGooroo also took a look at the least popular Halloween costumes based on ad click spend. If you’re going for a unique costume this year, this is a list worth consulting.

Advertisers spent a total of $3.11 in August and September on ads for costumes of British TV Character, Mr. Blobby.

You’ll also likely stand out at the party among all the Elsas and Wonder Women if you come as John Adams, a worm or Xena The Warrior Princess.

Halloween least popular costumes Google paid search ads AdGooroo


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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