Google Shopping, Product Extensions, Come To Four New Countries

Google has launched Shopping, aka Product Search, in four new countries today — The Netherlands, Spain, Italy and Australia. The company has also launched Merchant Center in Australia.

Users of Google search in these countries will now see Shopping results on their main search results page, and can refine by clicking a Shopping tab on the left navigation.

In the U.S., Google has been working on what’s now called Shopping since back in 2002, when it was called Froogle. It’s been available in various forms since then.

The new availability of Google Shopping listings also make it possible for AdWords advertisers in those markets to add product extensions to their ads. Product extensions allow advertisers to link ads to product information feeds. Users see them as a plus-box attached to ads.

Product marketers using Merchant Center who want to target those countries with a Shopping feed can use a single account for feeds for different countries. You’d just need to create a new feed that is specific to that company’s policies — in the local language, currency, and shippable in the country — and then, when registering your feed, select that country in the drop-down.

In announcing the expansion of Shopping, Google cited comScore numbers that indicated that three quarters of Europeans visited an e-commerce site in January, spending an average of 52 minutes on e-tail sites during the month.

Related Topics: Channel: Retail | Google: Google Shopping


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide