Google Shows Ad Conversions Without Clicks

Oct 1, 2009 at 9:16am ET by Barry Schwartz

The Google AdWords Blog announced that Google is now showing you conversions, within the AdWords console, for when someone sees your ad but does not click on your ad, but yet, still buys within 30 days after seeing your ad. Got all of that? No? Okay, let me give you a fictional example.

I run a flower shop online and I use AdSense to promote my business. You visit a blog that shows my ad about my flowers. You see the ad, but decide not to click on it. Then a day or two later, you remember my site, go to it, and buy flowers for your favorite blogger. Google will now show me that you saw my ad, didn’t click on it, but bought from my site within 30 days after seeing my ad.

Google calls this report, “View-through Conversions” and has added this column to your AdWords report. Here is a screen shot of the help tip on the AdWords report:

For more information about how this reporting works, see the FAQs.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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2 COMMENTS ON Google Shows Ad Conversions Without Clicks

Tim Cohn, October 1st, 2009 at 11:18 am ET:

Nice explanation about Google content network view-through conversions Barry.

leelooka, October 2nd, 2009 at 4:23 am ET:

View-through conversions are not reported for search campaigns or for text creatives in content campaigns. View-through conversions is available only for display image ads…

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