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Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube

Sridhar Ramaswamy, Google head of ads and commerceWith today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team.

Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from being co-leader to sole leader of the team should be a smooth one for Ramaswamy.

A graduate of Brown University, Ramaswamy joined Google in 2003 as a software engineer and has been involved on the ads side throughout his decade-long tenure.

He’s been heavily involved in leading development on payment products, AdWords, and Google’s two biggest moves on the ads side in recent years: Google Shopping’s transition to a paid platform in 2012 and the ushering in of Enhanced Campaigns last year.

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Commerce Google Google Ads Google Shopping Online advertising Search Engine Land Sridhar Ramaswamy Susan Wojcicki YouTube
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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.