• http://www.brickmarketing.com nickstamoulis

    It only makes sense that Google would incorporate the real social elements into the mix…I think I read somewhere that Bing confirmed that they too include social aspects as well.

  • http://www.wheathills.com Nick

    I feel a whole new industry has just been invented.

  • http://www.gearyseo.com Ramsay Crooks

    It’s no surprise that with the rise of social media & changing trends, Google is going to have to change and adapt with this shift. Though, I don’t think anything social will over deem general valued SEO practices. This is yet another influencing signal added to the mix. I look forward to reading on test results that aim to dissect the most impactful metrics within real time profiles (especially Twitter), how this factor weights in influence across industry verticals, and how Google will weight signals from up-and-coming social site signals. I imagine that if Google works too hard to attribute weighting to a particular social outlet’s model (FB, Twitter), they might have to rework/back out of what they built if another site rises as a new, dominant force in the next few years. I suppose that’s just evolution.