• http://www.savio.no Eivind Savio

    Gaining insight from GWO in GA is really useful, but a much better method IMHO is to track the data in Google Analytics using Custom Variables (_setCustomVar).

    The method is described on the VKI Studios blog.

  • http://www.decentreview.com/blog MarketingJamie

    Thank you Will for posting this great article about GWO. And thank you Eivind for a great comment. I surely some new stuffs today. I’m gonna talk about this on my blog.(http://www.decentreview.com/blog)

  • http://twitter.com/lizstraws Elizabeth Strawford

    This is a great post, really helpful and educational – surprised there aren’t other comments yet! :) I found your post via http://websiteoptimizer.blogspot.co.uk/2010/02/25-google-website-optimizer-tips-for.html which also recommends using BT Buckets http://btbuckets.com/. Have you had much experience with BT Buckets?