• philip tiley

    I would suggest that use utilise longtail, as well as head terms, when compiling your keyword set.

    The common conception is that users are typing in short queries, as thats all the screen will allow.

    This is not the case, as mobile users are wise to the fact that it can take sometime for their query to load, and or, for them to gain access to to websites via their phones.

    Therefore, they are conducting longer searches, to ensure that they find the most relevant links through to websites, reducing the amount of waiting time before they can access what they want/need.

  • http://www.linkedin.com/in/eabutler Erik Butler


    Nice article. I like the consumer behavior data points as it’s something I present to clients all the time. One important omission is the necessity for mobile optimized landing pages. They are as critical for mobile as they are for online. If users land on a page and they need to resize, with no clearly discernible action calls, then they will bounce. It happens on the mobile organic side as well when people search, click, can’t read and bounce. It’s amazing that over 70% of the S&P 500 sites aren’t mobile optimized. But their awareness is changing, I think the last holiday season was the tipping point.