Infographic: How Google Fights Bad Ads
Google carries billions of ads each year, but it’s not anything goes. The company seeks to stop “bad ads” that might push illegal products or harmful goods. A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process.
The infographic explains that 134 million ads from 824,000 advertisers were stopped last year, a figure we’ve heard before, and highlights parts of the process used, automated systems, Google’s internal expert review and reports from outside the company:
Want the infographic yourself? You’ll find it here in PDF format.
Of course, the process isn’t perfect, perhaps most notably in that Google agreed last year to settle a dispute with the US Department Of Justice over illegal pharmaceutical ads. Google paid a $500 million fine and said the ads should never have been allowed to run.
Behind The Scenes In Google’s Battle Against Bad Ads from us, also earlier this year, provides more behind-the-scenes information from Google, from an interview with David Baker, Google’s director of engineering for its advertising team.
- Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011
- Google Settles DOJ Pharmacy Ad Investigation With $500 Million
- Google Tries to Reassure Brand Owners With New Anti-Counterfeiting Measures
- Valentine’s Day AdWords “War” Among Florists Highlights Another Google Challenge
- Question Of Whether It’s Legal To Use Trademarks As Keywords Revived On Appeal in Rosetta Stone/Google Case
- Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking
- Google Opens Kimono (Slightly) On AdWords Screening Measures
- Behind The Scenes In Google’s Battle Against Bad Ads
(Some images used under license from Shutterstock.com.)
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