Google carries billions of ads each year, but it’s not anything goes. The company seeks to stop “bad ads” that might push illegal products or harmful goods. A new infographic from Google, out as part of Cybersecurity Awareness Month, covers the process.
The infographic explains that 134 million ads from 824,000 advertisers were stopped last year, a figure we’ve heard before, and highlights parts of the process used, automated systems, Google’s internal expert review and reports from outside the company:
Want the infographic yourself? You’ll find it here in PDF format.
Of course, the process isn’t perfect, perhaps most notably in that Google agreed last year to settle a dispute with the US Department Of Justice over illegal pharmaceutical ads. Google paid a $500 million fine and said the ads should never have been allowed to run.
This year, Google’s been trying to open up more about the ad screening process, with a blog post earlier this year about fighting bad ads and a video on keeping ads safe:
Behind The Scenes In Google’s Battle Against Bad Ads from us, also earlier this year, provides more behind-the-scenes information from Google, from an interview with David Baker, Google’s director of engineering for its advertising team.
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Related Topics: Channel: SEM | Google: AdWords | Infographics
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