Infographic: When Link Building Turns Into A Linkpocalypse

If you want to succeed with gaining search traffic through SEO, building links is one of the most important ranking factors that can help you. But go too far, and the search police might crack down on you. How do you avoid a disaster?

To help, the folks at DNA created a ”Link Apocalypse” infographic summarizing some recent missteps in building links and the consequences, including Google even punishing itself for buying paid links (click to enlarge it):


The Link Apocalypse


A note about the first example. iAcquire is called a “gray-hat” firm (well, the “grey-hat” spelling is used). It’s unclear what a “gray hat” firm is supposed to be — one that does both black hat and white hat tactics? If so, that’s probably a fair assessment of iAcquire at the time.

iAcquire never claimed to be working with DBCC, but it was banned by Google soon after the DBCC situation emerged and later blogged about dropping paid links as part of its SEO process, which — assuming it’s doing no other things that violate Google’s guidelines — would make it a white hat firm.

Want the infographic for yourself? You’ll find it here: The Link Apocalypse. You can also learn more about some of the cases mentioned in our stories below:

Related Topics: Channel: SEO | Infographics | Link Building: Paid Links


About The Author: posts interesting infographics related to search engines and search marketing from around the web. Opinions and facts shared by these infographics are those of the original authors and not by Search Engine Land. Want your infographic featured? See this page.

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  • Gemma Weirs

    It would have helped a lot if I could have zoomed into the infographic. As it is, the text is microscopic.

  • Dennis McDonald

    perfect example of the inappropriate use of infographics — its illegible and the actual amount of data is helped little by the grapihics.

  • Earl

    Google punished their own? Talk about setting an example. With the last several months, Google seems to be changing a lot of things that it’s starting to get difficult to keep up. We can expect more from them this year.

  • Danny Sullivan

    If you click on the infographic, you get a larger version of it. This is how things are normally set, but it looks like something didn’t work this time. That’s been fixed, plus I added a note about it.

  • Deboti Chowdhury

    Didn’t know about the Google Chrome situation, interesting. I think these are the tactics that every SEO know they shouldn’t do, but eventually they still do it.

  • Deboti Chowdhury

    Can you tell me if any of the data above are not true or accurate?

  • Deboti Chowdhury

    Right click on the image and copy the image location. Then open the image in another tab, there you will be able to zoom it.

  • Mark Pilatowski

    The data is accurate but it’s not helped by the graphics. The whole point of an infographic is to take confusing data and display it in any easy to understand format. This is just placing some very easy to understand points and putting a few pictures next to them.

  • Simon Wharton

    Possibly the worst infographic Ive ever seen. It’s a bulleted list. A pointless execution

  • john

    uptil I looked at the draft saying $4312, I be certain that my father in law woz truley erning money parttime at their laptop.. there uncle had bean doing this 4 only 16 months and a short time ago repaid the dept on there condo and purchased a brand new Nissan GT-R:. we looked here, WIKI15.COM

  • Gemma Weirs

    Cheers! :)

  • Deboti Chowdhury

    I know it usually works like that, but it’s not working for me. If it is working for you then it must be because of my browser.

  • Jennifer Agrazada-Schreiner

    At least Google is fair, as it applies a dose of its own medicine to itself.

  • Deboti Chowdhury

    Okay, thanks…

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