It's All About Data: Our Most Popular Analytics Posts In 2011

You know how some people always tend to put ‘analytical thinking’ skills down on a resume, even if it’s not 100% accurate? Luckily, that’s not the case with our analytics experts at Search Engine Land.

Over the course of 2011, our contributors shared everything and anything they know about measuring the value of website traffic, social media influence, direct ROI and looking critically at campaign data to squeeze out any insights and create efficiency.

Here’s a look at the top analytics-related posts, organized by their respective categories from the last year.

Big Picture Analytical Thinking

Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing” - Brian Klais
Why 50% of SEO/PPC Engagements Fail - Evan LaPointe
How The Rise Of Mobile Devices Has Affected Search Spend - Siddharth Shah
3 Issues To Consider Before Focusing On More Traffic - Evan LaPointe
Is Google’s Doubleclick Trying To Squash Search Technology Providers? - Benny Blum

How To Posts – From Beginner To Advanced

How To Integrate Google Analytics & YouTube - Daniel Waisberg
How To Gain Great Insights With Google Analytics Dashboards - Klaas Knook
How To Analyze Your Content Performance In Google Analytics - Matties Otter
A Guide To Creating A Massive Impact With Basic Reporting - Klaas Knook
How To Measure The True Return On Your Ad Spend - Benny Blum

Social Analytics

Social Media Analytics: 4 Tools You May Have Been Missing - Gab Goldenberg
Want Better Google Analytics Data? Learn To Tag Your Campaigns! - Klaas Knook
Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff -Siddharth Shah
Tips For Managing Ad Fatigue On Facebook - Siddharth Shah
Social Deals: Opportunity Cost & Customer Lifetime Value - Benny Blum

Critical Campaign Analysis

Adwords Conversion Funnels & Attribution Models: Can They Work Together? - Benny Blum
How To Use Day Parting In Google Analytics To Optimize Your Budget - Matties Otter
How To Make Your Statistics Skimpy Yet Meaningful - Siddharth Shah
Designed To Fail: Why Many Tests Give You Meaningless Results - Siddharth Shah
How To Use ACE For Landing Page Testing With Minimal Risk- Siddharth Shah

Related Topics: Channel: Analytics | Search & Analytics

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