Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns.
The key finding I had was that, with Search, you have to add keywords to target more queries.
In Shopping, all queries that match your products are targeted by default, and one of the main reasons to divide products into Product Groups is to get more control over bids.
This month, I'd like to share what I've learned about managing bids for AdWords Shopping ads.
Bidding In Shopping Campaigns
All bidding in Shopping Campaigns is done at the lowest Product Group level -- so while ad grou [...]
Related Topics: Channel: SEM | Google | Google: AdWords | Google: AdWords: Product Listing Ads | Google: Google Shopping | Paid Search Column