Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Google Shopping ads
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Mastering Google Shopping ads for ecommerce success
Google Shopping Ads are a powerful tool for ecommerce businesses, enabling retailers to showcase their products prominently and drive high-intent traffic. Search Engine Land provides actionable insights to help you optimize your campaigns and maximize return on ad spend (ROAS).
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies. Our goal is to simplify complex concepts and provide clear, actionable steps that can help you achieve measurable results with Google Shopping ads.
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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
European antitrust chief says Google’s auction-based shopping remedy not working
Margrethe Vestager may require Google to make additional changes in the SERP.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping campaigns.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also available.
New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews partners.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4 2018.
Product card buttons pop up on desktop search
Google Shopping product panel adds for "details", "reviews" and "stores" options.
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
EU: Google shopping search reforms working
EU Commissioner Vestager gave qualified approval to the changes put in place.
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
Google tests showing two Shopping ad carousels on mobile
The test features Google's Showcase Shopping ads and traditional product listing ads on one result.
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed.
In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals.
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20, 2018.
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are […]
‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to Android.
Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.