Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
Google Shopping ads
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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
Google Shopping Actions vs. Google Shopping: A real-world case study
This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).
More ‘shoppable ads’ coming to Google Images
Google has tested similar units in the past on YouTube and in Q4 2018.
Product card buttons pop up on desktop search
Google Shopping product panel adds for "details", "reviews" and "stores" options.
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
TrueView for Shopping: The perfect marriage of awareness and direct response
To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea.
5 Things Google Ads can now do automatically
Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and what PPC professionals and account managers can do to further improve results.
EU: Google shopping search reforms working
EU Commissioner Vestager gave qualified approval to the changes put in place.
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google AdWords.
Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
Google tests showing two Shopping ad carousels on mobile
The test features Google's Showcase Shopping ads and traditional product listing ads on one result.
Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed.
In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals.
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20, 2018.
It’s 2018. Are your Google Shopping campaigns ready?
What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre? Regardless, the simple fact remains that it is now 2018 — a new year, which means renewed opportunities to do better (even if you think 2017 was your best). Undoubtedly, however, you are […]
‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to Android.
Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape.
Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.