Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Google Shopping ads
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3 Google Merchant Center changes you may have missed
A pause attribute lets you temporarily halt ads. Availability dates become required. And Google updates its Unsupported Shopping content.
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel.
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
Google Ads shopping ads bug results in huge CPC spike; issue now resolved
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Google extends its shopping integrations to include BigCommerce
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream event.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
Google set to deprecate Showcase Shopping ads on April 1
Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.