How To Measure The Value Of A Fan Or Follower In Social Media

Sep 23, 2009 at 3:46pm ET by Kelsey Childress

It's hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter. These top two social media websites offer free advertising, an open customer service and communication platform and a demographics database all wrapped up in one, so knowing the value of fans and followers can be a big help when deciding how much time should be allotted to social media efforts. Here are some of the ways to measure how much Facebook and Twitter users are really worth. Number of quality fans [...]

Filed in: How To: Analytics, How To: Twitter, Social Media Marketing

3 Aggregation Tools For Tracking Tweets

Jul 21, 2009 at 7:07am ET by Greg Finn

Looking to find out how popular your blog post was on Twitter? Want to know what tweets people really enjoy? Well, these Twitter-based applications can help you see the most popular trends on Twitter by aggregating tweets. 1. Tweetmeme By far the most popular tweet aggregator, Tweetmeme lists the most popular links on Twitter. Much like Digg, the stories can then be viewed across 40+ different categories and also segmented by Images, News or Video. The top URLs for the day can be easily located in the popular sections. A user history can be found if you select a username, so you can se [...]

Filed in: How To: Twitter, Let's Get Social, Twitter

URL Shorteners: Which Shortening Service Should You Use?

Apr 4, 2009 at 12:20am ET by Danny Sullivan

URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these). The URL Shortener Mega Chart To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also [...]

Filed in: Features: General, How To: SEO, How To: Twitter, SEO: Domain Names & URLs, SEO: Redirects & Moving Sites, Social Media Marketing, Top News, Twitter

WeFollow – New Twitter Directory From Kevin Rose

Mar 14, 2009 at 8:04pm ET by Danny Sullivan

One of the problems with Twitter is knowing who to follow in particular areas. Now Kevin Rose has launched WeFollow, a nice directory of people organized into categories. It's not perfect, but it's a great start and well worth visiting. At the site, you'll see the top five people in popular categories such as celebrity, music and news. You can also drill-down into any category to see all the people listed in them. On the right-hand side of the home page, there's also a list of more popular categories: That list of popular categories (or tags) is dynamic and has already changed si [...]

Filed in: Features: General, How To: Links, How To: Twitter, Top News, Twitter

Harness The Power Of Twitter For Local Marketing

Mar 9, 2009 at 8:00am ET by Chris Silver Smith

The Twitter social networking and micro-blogging service was launched only two years ago, but it's rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business. As oft pointed-out among search marketers, Twitter links do not pass "link juice"—that is, they don't transfer PageRank value from Twitter to linked-to sites. Even though links in Twitter are nofollowed, there s [...]

Filed in: How To: Twitter, Locals Only

Become a Premium Member and see all articles in our How To: Twitter archives!

Premium Members get unrestricted access to all archives - and more! Premium membership details below...

Become A Search Engine Land Premium Member

Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.

Subscribe as a premium member today and you'll get:

  • Unlimited access to news & How To articles.
  • Exclusive videos & webinars with search experts.
  • Expanded community profile & posting privileges.
  • Discounts to SMX Conferences & Events.
  • 30 Day money back guarantee.

Learn More

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
En Espanol|Contact|Members Info|RSS Feeds|Email Subscriptions|Privacy|Advertise
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live